The International Journal of Digital Marketing (I-JODM) is an international, comprehensive, peer-reviewed, and open-access journal dedicated to advancing the strategic and technical convergence of marketing and digital technologies. Published by Dinamika Publishing International, I-JODM serves as an essential resource for scholars, practitioners, and students from diverse management disciplines, including Marketing, Digital Business, and General Management.
Current Issue
Vol. 1 No. 1 (2025): Volume 1 Issues 1 (2025)
Published: 2025-09-30
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About the Journal
The International Journal of Digital Marketing (I-JODM) is an international, comprehensive, peer-reviewed, and open-access journal dedicated to advancing the strategic and technical convergence of marketing and digital technologies. Published by Dinamika Publishing International, I-JODM serves as an essential resource for scholars, practitioners, and students from diverse management disciplines, including Marketing, Digital Business, and General Management.
I-JODM focuses on cutting-edge research that transcends traditional marketing methods, exploring how digital platforms, data analytics, and emerging technologies drive consumer engagement, market creation, and brand performance. We are committed to publishing rigorous studies that address the strategic challenges of digital campaigns, consumer experience design, and the ethical governance of digital assets, ensuring academic rigor and practical relevance in the dynamic digital landscape.
Focus and Scope
I-JODM invites high-quality empirical, conceptual, and case-based research that examines digital marketing phenomena, categorized into four core strategic pillars:
1. Digital Marketing Strategy and Management
Focusing on the strategic planning, execution, and oversight of digital marketing initiatives.
- Content Strategy and Audience Localization: Developing and adapting digital content to specific target segments and local markets.
- Integrated Digital Marketing Communications (IDMC): Coordinating all digital channels (social, search, email, display) for unified campaign messaging.
- Marketing Metrics, Analytics, and ROI: Measuring the performance and financial return on digital marketing investments.
- Digital Marketing Governance and Organization: Structuring marketing teams, managing digital budgets, and strategic decision-making.
2. Digital Customer Experience and Engagement
Focusing on the interaction and relationship building between brands and consumers in digital environments.
- Social Media Marketing (SMM) and Community Management: Strategies for leveraging social platforms, managing communities, and building brand advocacy.
- User Experience (UX) and Interface Design (UI) Optimization: Designing effective digital touchpoints for maximum user satisfaction and conversion.
- Influencer Marketing and Word-of-Mouth: Strategic use of digital influencers and viral mechanisms in marketing communication.
- Customer Relationship Management (CRM) in Digital Channels: Utilizing technology for personalized customer journeys and long-term loyalty building.
3. Technology, Data, and Emerging Platforms
Focusing on the technological tools and data-driven methods that power modern marketing.
- Big Data, AI, and Marketing Automation: Utilizing predictive modeling, machine learning, and automation for advanced targeting and segmentation.
- Ad-Tech and Mar-Tech Innovations: Research on programmatic advertising, marketing technology stacks, and emerging media technologies.
- E-Commerce Logistics and Digital Supply Chain Integration: Connecting marketing efforts with fulfillment, payments, and operational efficiency.
- Privacy, Ethics, and Data Governance: Navigating data privacy concerns, consumer trust, and ethical considerations in digital advertising.
4. Digital Business Models and Contexts
Focusing on the evolution of digital structures and new marketing opportunities.
- Platform Economics and Marketplace Marketing: Analyzing business models of digital platforms and effective marketing within them.
- Marketing in Immersive Environments: Strategies for brand presence and commerce in Virtual Reality (VR), Augmented Reality (AR), and the Metaverse.
- Digital Entrepreneurship and Startup Marketing: Developing and executing marketing plans for new digital ventures and innovation adoption.
- Mobile Marketing and Geo-Location Strategies: Leveraging mobile devices, apps, and location data for targeted marketing campaigns.
I-JODM welcomes interdisciplinary contributions that bridge marketing theory with digital practice, encouraging research that addresses real-world challenges in the rapidly evolving digital marketplace. We particularly value studies that demonstrate methodological rigor while offering actionable insights for both academics and practitioners.
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