Focus and Scope
I-JODM invites high-quality empirical, conceptual, and case-based research that examines digital marketing phenomena, categorized into four core strategic pillars:
1. Digital Marketing Strategy and Management
Content Strategy and Audience Localization
Developing and adapting digital content to specific target segments and local markets
Integrated Digital Marketing Communications (IDMC)
Coordinating all digital channels (social, search, email, display) for unified campaign messaging
Marketing Metrics, Analytics, and ROI
Measuring the performance and financial return on digital marketing investments
Digital Marketing Governance and Organization
Structuring marketing teams, managing digital budgets, and strategic decision-making
2. Digital Customer Experience and Engagement
Social Media Marketing and Community Management
Strategies for leveraging social platforms, managing communities, and building brand advocacy
UX/UI Design Optimization
Designing effective digital touchpoints for maximum user satisfaction and conversion
Influencer Marketing and Word-of-Mouth
Strategic use of digital influencers and viral mechanisms in marketing communication
CRM in Digital Channels
Utilizing technology for personalized customer journeys and long-term loyalty building
3. Technology, Data, and Emerging Platforms
Big Data, AI, and Marketing Automation
Utilizing predictive modeling, machine learning, and automation for advanced targeting and segmentation
Ad-Tech and Mar-Tech Innovations
Research on programmatic advertising, marketing technology stacks, and emerging media technologies
E-Commerce Logistics and Digital Supply Chain
Connecting marketing efforts with fulfillment, payments, and operational efficiency
Privacy, Ethics, and Data Governance
Navigating data privacy concerns, consumer trust, and ethical considerations in digital advertising
4. Digital Business Models and Contexts
Platform Economics and Marketplace Marketing
Analyzing business models of digital platforms and effective marketing within them
Marketing in Immersive Environments
Strategies for brand presence and commerce in Virtual Reality (VR), Augmented Reality (AR), and the Metaverse
Digital Entrepreneurship and Startup Marketing
Developing and executing marketing plans for new digital ventures and innovation adoption
Mobile Marketing and Geo-Location Strategies
Leveraging mobile devices, apps, and location data for targeted marketing campaigns
Strategic Digital Convergence
I-JODM welcomes interdisciplinary contributions that bridge marketing theory with digital practice, encouraging research that addresses real-world challenges in the rapidly evolving digital marketplace. We particularly value studies that demonstrate methodological rigor while offering actionable insights for both academics and practitioners.